This is the first time I've ever tried carob, and I love it! I've been struggling with acid reflux and have sadly needed to cut out chocolate, so I was curious about carob and if it came even close to chocolate, and it is a lot more similar than I expected! I can tell that it isn't chocolate when I let it melt in my mouth and focus on it, there is a slight, almost earthy undertaste/aftertaste, but I really enjoy it! It came shipped with a cooling pack which was completely melted when it arrived, and while the carob chips themselves weren't melted, that does make me worry a bit about having it shipped during hotter weather, which is the only thing I'd consider a downside, because I definitely want to order it again once I run out!